Our Story: How Toni Rose Began

Toni Rose is a Montreal hair care and accessories brand founded by Kristina. It started with one oversized scrunchie for thick hair and grew into claw clips for every hair type. Today we also make scalp care, including a Pre-Wash Scalp Oil developed with a cosmetic chemist.

Who is behind Toni Rose?

Hi, I'm Kristina, the founder of Toni Rose. What started as a small side project is now a brand loved by customers around the world.

How did Toni Rose start?

It began with one simple idea: hair accessories that actually work. Our first product was a dreamy, oversized scrunchie made for thick hair. Claw clips for every hair type came next. Each one was designed to solve a real need.

Why did we start making scalp care?

We couldn't find a scalp product that was effective, gentle and non-greasy. So we teamed up with a cosmetic chemist to create our Pre-Wash Scalp Oil. Our TikTok community made it a favourite, and it's still at the heart of our hair care line.

How are Toni Rose products made?

• Claw clips: designed in our Montreal studio and made from cellulose acetate.
• Hair oils: made in Canada.
• Shampoo and conditioner bars: made in Canada.

What do we stand for?

• Clean and conscious: transparent formulas, eco-conscious packaging and low-waste practices.
• Education: we simplify the science so you can care for your hair with confidence.
• Inclusive: we design for every hair type, because good hair days belong to everyone.
• Problem-solving: we create where the industry falls short.
• Community: we listen, learn and grow with you. Every voice shapes what we make.

Where can you find us?

We're based in Montreal and ship worldwide. Have a question? Visit our Contact page or email support@tonirose.co. You can also find us on TikTok, Instagram and YouTube.